What is ezTopUp?

ezTopUp is a solution which provides cellular air-time through a digital network. There are several methods available today to reach pre-paid cellular customers. When pre-paid cellular was first introduced in the region in Jamaica in 2001, plastic cards or paper based cards were sold to the community to allow cellular users to enter the code to their phones which in turn had the effect of "topping up" the monetary value of air-time available to the cellular user.

When pre-paid cellular was introduced in Trinidad and Tobago, it was also introduced with the same type of plastic card solution, however it was evident that such solutions could easily be defrauded. TSL worked alongside the TSTT company within the early days to convert the market to digital air-time with a view to reducing fraud. The effort was extremely successful with close to ninety percent of the market moving to digital air-time within the first eighteen months of its introduction.

TSL's ezTopup is by far the largest merchant services network providing top-up for air time cellular in approximately three thousand merchant locations in Trinidad and Tobago. TSL's commitment to service and customer satisfaction has allowed it to continue to have a significant leading position in this market space.

The service was originally launched is 2002 as TSTT e-card, the services were rebranded ezTopUp when the telecommunications monopoly was freed up.

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